How to Increase sale on your magento store
Keep Your Home Page Simple
This may be surprising to some of you, as many people assume you’re better off offering as many products as possible on your homepage to give your visitors a range of options. Entrepreneur, however, suggests that offering fewer products on your page with more text describing a specific topic will actually increase overall sales. This works because it allows your company to focus in on one or two specific products and answer any possible questions visitors may have.
Once great example of a simple, yet effective home page comes from Electronic Arts. Though they offer thousands of gaming titles, you’ll often only find a few recent titles mentioned on their home page. Also, take note that above their fold, they often only present only a couple of calls to action.
Make you site Load Faster
In late 2010, Google publicly announced that site speed was a new signal introduced into their organic search-ranking algorithm. Despite the announcement, has not been an integral part of the SEO agenda and is still given a much lower priority than it deserves. Certainly, out of the box thinking in 2013 cannot be just about great content and natural links.
Improving a site’s page loading time can be a rather laborious task; it requires thoughtful planning, significant resources, benchmarking, flawless execution, thorough testing and evaluation. Particularly for enterprise sites planning and testing can take several months and requires collaboration between different teams. In many cases, it requires a great deal of technical skills which fall on web developers, system administrators, network specialists and other technically minded professionals. But does all that signify that page speed optimisation is a waste of time?
Page Speed Is Important For SEO
Page Speed Affects Indexation, Traffic & Rankings
Slow Pages Kill Conversions
Site Performance on Mobile Devices Matters Even More
Add Videos to product view page
Mashable claims that adding videos to some of your top landing pages can result in an increase in conversions averaging at 86 percent! Our brains process visual information about 60,000 times faster than text, which means that any visitors to your site absorb information in videos better than they would by reading text. Learning about your product or service will be much more effective through video than text.
A great example of adding a video to your product view page can be found at factorybunkbeds.com. Not only is their product view page very appealing, but their large, high-resolution video is sure to draw in any visitor.
Create Ways to Get Email Addresses
Email marketing is still a very viable method of digital marketing and produces one of the top ROI across all marketing methods. However, you can’t do any email marketing without email addresses, right? By creating methods to capture a visitor’s email address, you create an opportunity to invite them back to your website through email marketing campaigns.
Forbes suggests that one of the top ways to capture email is to offer them something of value, such as a digital download, that won’t cost your company. A great example of this can be found on the quantumleapwinery.com website.
Build Trust with Testimonials
Many companies already understand the importance of social proof, but if you don’t currently have a way to promote customer trust on your website, then you’re missing out on its rewards. Things such as testimonials, images of your staff, and case studies about your products or services can go a long way to convince a visitor to choose you.
Marketingdonut also suggests that you get as much accreditation as possible to help boost your online reputation, especially if face-to-face contact with your customers is limited or even non-existent. You can check out this list of testimonials from factorybunkbeds.com to understand how they should be implemented.
Incorporate Upselling
How often does a sales person at a store try to upsell you a product? If they’re doing what their superior asked them to do, then your answer would be 100 percent of the time. If people can upsell inside of a business, is there as reason you can’t upsell online as well? Shopify suggests that upselling is actually 20 times more effective than cross-selling online, even though we see the latter more often.
factorybunkbeds.com does an excellent job of upselling on their page.
Install Live Chat
Live chat tools are a fantastic way to generate ecommerce sales, but they can also be used to address any questions visitors to your site may have. They’re also more likely to be used than a contact form because they generate an immediate response. Almost every type of business website can benefit from this tool, even those who don’t do sales through their site. For a double bonus, you can also use this live chat tool to gather email addresses.
A great example of live chat done well comes from SnapEngage. Not only do they have chat available directly on the site, but you’ll also receive a chat notification whenever you enter a page with a 404 error.
Perform A/B testing
With all of the above suggested tips for increasing sales across your website, the one thing that is most important is to A/B test all of these changes. Every business is unique, which means that their customers are unique, and certain things will work for some businesses that won’t work for others. By A/B testing, you can be sure to find out what works best for your website. Here are a few tests you can perform across your site right now:
Changing up the text in your call to action buttons is a classic but easy test to run. Don’t be surprised if this simple change results in a two to three percent increase in conversions.
Test different headlines at the top of your traffic-heavy landing pages. I’ve had pages leap from a one percent conversion rate to a 4.5 percent conversion rate just by testing out different headlines.
If you have any stock images across your site, try replacing them with more candid photos of your business or employees.
For your contact page, test using fewer fields in your contact form. This generally produces a positive result.
